Campaign Motion and Social Video for
Too Good To Go
Motion Design / Campaign Content / Paid Social / Video
Too Good To Go
Role: Motion Designer and Video Editor
2023-Current
At Too Good To Go, I'm creating motion-led campaign assets and social-first video content for digital channels. The work involves translating brand and marketing messages into short, engaging formats — from concept development and storyboarding to animation, editing, adaptation, and final delivery.
Working across campaigns for Meta, TikTok, YouTube, and web, I balance brand consistency with platform-specific needs, creating assets that could move efficiently from idea to launch. Performance insights supported the process, but the focus was on clear storytelling, strong visual communication, and practical creative production.
Brand-focused video created for the UK market, introducing the Too Good To Go experience through a short, social-first format.
Role: Concept development, AI-assisted visual development with Veo 3, editing, sound design
Stop-motion category video
Stop-motion social video showcasing key food categories available in the Too Good To Go app, including bakery, groceries, and ready-to-eat meals.
Role: Shooting, design, post-production, sound design
UGC-style benefit video
UGC-style social video highlighting two core Too Good To Go benefits: variety and value for money, using a direct and platform-native format.
Role: Shooting, editing, sound design
Campaign Motion and Social Video for
Too Good To Go
Motion Design / Campaign Content / Paid Social / Video
Too Good To Go
Role: Motion Designer and Video Editor
2023-Current
At Too Good To Go, I'm creating motion-led campaign assets and social-first video content for digital channels. The work involves translating brand and marketing messages into short, engaging formats — from concept development and storyboarding to animation, editing, adaptation, and final delivery.
Working across campaigns for Meta, TikTok, YouTube, and web, I balance brand consistency with platform-specific needs, creating assets that could move efficiently from idea to launch. Performance insights supported the process, but the focus was on clear storytelling, strong visual communication, and practical creative production.
Too Good To Go Brand ad created for mid-funnel consideration, tailored to the UK market.
Responsibilities: Concept, Development (including AI video generations with Veo3), Editing, Sound Design
Left: Stop-motion video designed to drive new-user conversions, tailored to the main Too Good To Go food segments available on the app: bakery, groceries, and ready-to-eat meals.
Responsibilities: Shooting, Post-Production, Design, Sound Design
Right: UGC-style video highlighting two of Too Good To Go's main USPs: variety and value for money.
Responsibilities: Shooting, Editing, Sound Design
A mix of UGC and branded static creatives designed for conversion, all centred around communicating value for money.